New free-to-air channel announced

Nine Network CEO, Mr David Gyngell, today announced a brand new multi-channel in Australia, to be called GO!

Coming in August to free-to-air television via channel 99, GO! will be bringing the young, and young at heart, more choice and entertainment than ever before.

The new free to air channel will bring the offering through Freeview TV to a total of 13 channels*.

Mr Gyngell said the GO! channel will offer a range of programs with a focus on the 14 -39-year-old audience demographic.

“Typical programs on GO! will be favourites such as Gossip Girl, The Hills, FRINGE, Terminator - Sarah Connor Chronicles, Weeds, The Wire, Survivor, The Bachelor, The Bachelorette, Hell's Kitchen, Kitchen Nightmares, CSI and hit comedy series Seinfeld and Curb Your Enthusiasm.

“And later this year GO! will broadcast the most anticipated new show of the US television season, The Vampire Diaries, which is about a high school girl torn between two rival vampire brothers.

“This multi-channel is a natural evolution for Nine and for free-to-air television,” Mr Gyngell said.

“And that's the key word - FREE. It means that within weeks our viewers will have access free of charge to a second channel offering quality and a great deal of first-run content through its schedule.

“It's a win for our audience because it offers more diversity and substantially wider viewing choices than ever before, at no cost.”

Mr Gyngell said Nine was delighted with the quality, consistency and variety of content available long-term for the GO! channel, guaranteed by the network's recent renewal of its long-term Warner Bros contract.

“Warners produce the best international programming across-the-board, no question. And Nine viewers will see the best of it both on our existing primary channel and the new GO! multi-channel,” he said.

CEO of PBL Media, Mr Ian Law said: “the launch of GO! is an important step in the evolution of free television in Australia. It means a significant increase in the choice available to viewers and advertisers on free to air television. We think the proposed schedule for GO! is exciting and as a Network we are focussing very much on having two channels with distinctly different content.

“We are already in the market talking with advertisers about our offering of NINE and GO! and it is a very exciting time for Australian television and the PBL Media Group.”

For further information: Nine Network Publicity 02 9965 2727

Wednesday, July 15, 2009

* The 13 Freeview Channels are 9, 7, TEN, SBS, ABC; 9HD, 7HD, ONE HD, ABC HD, SBS HD, ABC 2, SBS 2 and GO!

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