Millionaire Naomi Simson is humbled in the face of the enormous strength and courage she discovers when she goes undercover in one of Queensland's most unlikely trouble spots.

Naomi Simson is the founder and CEO of Red Balloon, which has grown to become the leading online “experiential” gift retailer in Australia and New Zealand, with an annual turnover of more than $20 million. She lives in the Sydney suburb of Balmain with her husband Peter and their two children.

Naomi has worked hard for her achievements and believes that success is the reward for hard work. She keeps tight control over every aspect of her business. From her red car to her red office and her many red outfits, she lives her brand.

She leaves all this behind when she goes undercover to the Gold Coast. While for many the Gold Coast is known as the perfect holiday destination, Naomi doesn’t have to look far to see there are plenty of people in need in this south-eastern corner of Queensland.

The 139 Club is a homeless centre where Naomi is put to work cooking meals. She meets and connects with Judy, ill with cancer, whose life was put back on track by the centre and now works there as a volunteer.

Through the local newspaper Naomi discovers Surfing for the Disabled, which gives people with a range of disabilities the opportunity to enjoy the experience of surfing.

She is deeply affected by the Children’s Cancer Support Service, where she bonds with four-year-old Madison and her family.

For someone who believes in the power of experience, Naomi wrestles with how she can make a lasting difference in people’s lives.

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